![]() ![]() ![]() The pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off to be used with your guitar. In fact, every detail of the beer’s packaging and user experience was designed to get consumers to pick up the guitar and actually play it without sounding like a cat caught in a vacuum cleaner. Toronto agency Zulu Alpha Kilo has developed a campaign that puts a pick and basic chords right on the can. Ever have a couple beers and think you could play guitar? A new brew can now make that fantasy a reality, with beer brand SingleCut’s new Notes IPA. ![]()
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